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What is the secret to growing a franchise from niche beginnings to global goliath status? I asked my good friend (and marketing mastermind) Vincent Bruzzese this question—and found myself tumbling down the rabbit hole as he shared his findings on the makings of the biggest IPs dominating the entertainment landscape.
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As an amateur scholar and die-hard enthusiast of everything to do with Alice in Wonderland, I have launched a podcast that takes on Alice’s everlasting influence on pop culture. As an author who draws on Lewis Carroll’s iconic masterpiece for my Looking Glass Wars universe, I’m well acquainted with the process of dipping into Wonderland for inspiration. The […]
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Halloween, aka the Met Gala for people with Jack Skellington tattoos, is right around the corner. With the 31st fast approaching, we must prepare a few things. First, we single folks need to come up with the PERFECT costume. Personally, I believe in striking a balance between funny and attractive. If you lean too hard […]
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