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What is the secret to growing a franchise from niche beginnings to global goliath status? I asked my good friend (and marketing mastermind) Vincent Bruzzese this question—and found myself tumbling down the rabbit hole as he shared his findings on the makings of the biggest IPs dominating the entertainment landscape.
Halloween, aka the Met Gala for people with Jack Skellington tattoos, is right around the corner. With the 31st fast approaching, we must prepare a few things. First, we single folks need to come up with the PERFECT costume. Personally, I believe in striking a balance between funny and attractive. If you lean too hard […]
Alyssian Reporter-at-Large and Defender of Imagination Lynne Henderson recently took a trip to Wonderland via the Bronx. Here is her full report on the New York Botanical Garden's magical Wonderland: Curious Nature. For more information on this enchanting exhibit, check out my interview with NYBG VP of Exhibitions and Programming Joanna Groarke on the All […]

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