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What is the secret to growing a franchise from niche beginnings to global goliath status? I asked my good friend (and marketing mastermind) Vincent Bruzzese this question—and found myself tumbling down the rabbit hole as he shared his findings on the makings of the biggest IPs dominating the entertainment landscape.
It’s been a while since I’ve written this style of blog. Only so many IPs can even get close to the weight class of Alice’s Adventures in Wonderland. This time, I think I’ve found a good contender to face off against the rabid Jabberwock that is Lewis Carroll’s creation. So, without further ado, allow me […]
What was going through Stephen King’s head when he came up with It? What was Lars von Trier thinking on the set of…any of his movies? The minds that create bold, polarizing, potentially disturbing stories are just as fascinating to audiences as the tales themselves. The way a storyteller takes inspiration from their life and […]

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